This month, Cosmopolitan and Lancôme are teaming up to host 'The Big Summer Party' on a rooftop in London as a fun way to help singles connect.
When securing their ticket for the event, guests will be asked a series of quick questions that will help to determine how they'll be matched. At The Big Summer Party, attendees will be paired with their match and tasked with completing "cheeky icebreaker challenges" to determine their true compatibility. To up the stakes of the challenges, a Cosmopolitan panel will be judging couples and awarding a VIP prize.
Alongside a range of fun activities, guests will also be able to enjoy complimentary cocktails and canapés, as well as access to a pool of inflatables and the Lancôme makeup station for perfecting a selfie-ready look.
Experiential Matchmaking Events
'The Big Summer Party' Connects Guests with Icebreaker Challenges
Trend Themes
1. Experiential Matchmaking Events - Opportunity for event organizers to create unique and interactive experiences for singles to connect and form meaningful relationships.
2. Icebreaker Challenges - Potential for developing innovative icebreaker activities that facilitate connections and spark conversation between attendees at social events.
3. Selfie-ready Experiences - Space for brands to provide makeup stations and other amenities to offer guests the opportunity to perfect their look and capture Instagram-worthy photos.
Industry Implications
1. Event Planning - Event planning companies can capitalize on the trend of experiential matchmaking events to attract singles and create memorable social experiences.
2. Entertainment - Opportunity for the entertainment industry to create engaging icebreaker challenges that can be incorporated into various events and gatherings.
3. Beauty - Beauty brands can partner with event organizers to provide makeup stations and beauty services, tapping into the demand for selfie-ready experiences.