Here's a bar that caters to a very specific niche market -- angry people.
The Rising Sun Anger Release Bar in Nanjing, China lets customers smash glasses, rant and even hit specially trained workers. The bar employs 20 men who have been given protective gear and special training. Customers can ask these employees to dress up as the characters they hate the most -- I'm sure their bosses are a popular choice -- and then beat them up.
"Pressure in today's society comes from just about anywhere, from family or from work, from your boss or your girlfriend. We get no place to vent anger," said salesman Chen Liang.
Interestingly, most of the customers are women working in the service or entertainment industries.
I guess everyone needs an outlet.
The Anger Bar
Smash Glasses, Rant or Hit Workers
Trend Themes
1. Anger Releases Spaces - Opportunity to create specialized venues where individuals can release their anger and stress in a safe and controlled environment.
2. Themed Beatdowns - Creating themed experiences where customers can dress up and participate in mock fights with specially trained personnel as a form of anger release.
3. Workplace Stress Solutions - Developing innovative solutions to address workplace stress and provide outlets for employees to vent their frustrations.
Industry Implications
1. Entertainment - Creating anger release-themed experiences that provide entertainment options for individuals looking to release their stress in unconventional ways.
2. Therapy and Wellness - Incorporating anger release therapies and treatments into wellness programs that address mental and emotional well-being.
3. Experiential Retail - Integrating anger release spaces within retail environments to provide customers with unique and interactive experiences while shopping.