The Southern University System's Southern University Agricultural Research and Extension Center is working with Ilera Holistic Healthcare to launch its own THC medical cannabis products. The brand, AYO, is centered on helping patients better manage their medical issues and experience a better quality of life.
Products by AYO are scientifically formulated, lab-tested, pesticide-free and exclusive to the state of Louisiana. AYO offers a variety of tinctures, some of which are extra-strong and others balance equal parts CBD and THC. AYO's Shine and Shine+, for example, boast natural orange flavoring and a balanced ratio of 1:1 THC to CBB.
In partnership with Ilera Holistic Healthcare, Southern University is distinguishing itself as the first historically Black university (HBCU) to launch a line of THC medical cannabis products.
Collaborative Hemp-Derived Tinctures
AYO is a New THC Medical Cannabis Brand from an HBCU
Trend Themes
1. THC Medical Cannabis Products - Disruptive innovation opportunity: The growing demand for THC medical cannabis products presents an opportunity for businesses to develop innovative, scientifically formulated, and lab-tested products that cater to specific medical needs and enhance patient experiences.
2. HBCU Involvement in Cannabis Industry - Disruptive innovation opportunity: Historically Black universities (HBCUs) can seize the opportunity to collaborate with cannabis companies and enter the emerging cannabis industry, creating unique products and brands that cater to diverse consumer segments.
3. State Exclusive Cannabis Products - Disruptive innovation opportunity: Creating state-exclusive cannabis products, like AYO's tinctures exclusive to Louisiana, can generate excitement among consumers and foster regional brand loyalty, providing a competitive advantage in the cannabis market.
Industry Implications
1. Medicinal Cannabis - Disruptive innovation opportunity: The medicinal cannabis industry can explore partnerships with universities and leverage scientific research to develop new formulations and expand product offerings, addressing specific medical needs and enhancing patient outcomes.
2. Higher Education - Disruptive innovation opportunity: Higher education institutions, especially historically Black universities (HBCUs), can diversify revenue streams by venturing into the cannabis industry and collaborating with cannabis companies to develop unique products and conduct research.
3. Regional Cannabis Markets - Disruptive innovation opportunity: Focusing on regional cannabis markets and offering state-exclusive products can enable businesses to tailor their offerings to local preferences, build strong brand affinity, and gain a competitive edge in the cannabis market.