The 'That Gotye Song' video comments on the love/hate relationship many music lovers have with the indie song.
Since becoming incredibly popular and spawning many spin-offs, 'Somebody That I Used to Know' has become a hot topic. This video, although not technically a cover, comments on this phenomena in a clever way. The clip features two friends driving in the car and succumbing to the irresistible song despite their denial. By the end of the video, the two men are passionately belting out the words to the tune, making this an incredibly funny storyline.
Bold, hilarious and all too relatable, this clip is enjoyable without coming across as offensive or over the top. Bound to get a few laughs from sympathetic viewers, there's no telling how popular this video may become.
Overplayed Tune Commentary
The 'That Gotye Song' Video is Relatable
Trend Themes
1. Spin-off Videos - Opportunity to capitalize on the popularity of a viral video by creating spin-off videos with unique twists and perspectives.
2. Relatable Content - Creating content that taps into universal experiences and emotions can attract a wide audience and foster engagement.
3. Indie Song Phenomena - Exploring the impact and influence of indie songs that unexpectedly gain widespread popularity can uncover potential marketing and branding strategies.
Industry Implications
1. Online Video Platforms - The growth of spin-off videos presents opportunities for online video platforms to attract more users and monetize the increased engagement.
2. Digital Content Creation - Creating relatable content opens up possibilities for digital content creators to connect with their audience on a deeper level and drive more traffic and followers.
3. Music Marketing and Promotion - Exploring the indie song phenomena can provide music marketers and promoters with insights into leveraging unexpected hits for greater exposure and success.