Fast-casual sandwich chain Capriotti’s Sandwich Shop calls its Thanksgiving sandwiches, the "Bobbie," the "official food of Friendsgiving." The Thanksgiving-inspired sandwiches are layered with pieces of turkey, cranberry sauce, mayonnaise and homemade stuffing, making it an easy way for people to enjoy some of the best flavors of the holiday with a single bite.
To support people in their Friendsgiving festivities, which tend to be especially popular with Millennials, Capriotti’s is giving people a chance to win a free catering tray of Capriotti’s Bobbie sandwiches when they order with the CAPAddicts rewards app for a limited time. The sandwich chain is also hosting a coupon-sharing digital Wild Turkey Chase on social media.
The Bobbie has been voted the Greatest Sandwich in America, making it the perfect centerpiece for festive celebrations.
Layered Thanksgiving Sandwiches
The "Bobbie" by Capriotti’s Supports Friendsgiving Festivities
Trend Themes
1. Friendsgiving Celebrations - Opportunity for food and beverage companies to market and develop new products or promotions targeting the growing trend of Friendsgiving celebrations.
2. Thanksgiving-inspired Sandwiches - Opportunity for fast-casual restaurants to create and promote sandwiches with unique Thanksgiving-inspired flavor combinations, such as turkey, cranberry sauce, and stuffing.
3. Digital Coupon-sharing Campaigns - Opportunity for companies to leverage social media to increase brand awareness through digital coupon-sharing campaigns, resulting in increased customer loyalty and sales.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage businesses to capitalize on the trend of Friendsgiving celebrations by creating new products and promotions that cater to this growing market.
2. Fast-casual Restaurants - Opportunity for fast-casual restaurants to create unique Thanksgiving-inspired sandwiches and promote them as a convenient and delicious meal for the holiday season.
3. Marketing and Advertising - Opportunity for marketing and advertising businesses to help companies leverage social media to increase brand awareness, customer loyalty, and sales through digital coupon-sharing campaigns.