Reuzel, the globally renowned men's grooming brand, is set to elevate the haircare market with the introduction of its texture-enhancing Surf Cream, launching on October 3rd. Designed by iconic barbers to mimic the coveted post-beach hair, the Surf Cream promises to deliver volume and texture effortlessly, catering to all genders and hair types. Retailing at $24, it will be available on Amazon, Reuzel's official website, and barbershops globally.
The Surf Cream's lightweight composition ensures versatility, allowing users to layer it with other styling products for a tailored finish. Achieving the desired coastal vibe is as simple as applying the cream to either blow-dried or towel-dried hair. Notably, its water-soluble nature ensures easy removal. Infused with coconut oil, caprylic triglyceride, and kaolin, the vegan and cruelty-free product goes beyond styling, offering hair conditioning, frizz control, and scalp soothing benefits.
Reuzel, co-founded by barbers Robert-Jan Rietveld and Leen Bergmann, continues to lead in men's grooming, with its award-winning pomades and commitment to cruelty-free products.
Lightweight Texture Haircare
Reuzel Debuts Texture-Enhancing Surf Cream for Effortless Hair Volume
Trend Themes
1. Texture-enhancing Haircare - The introduction of Reuzel's Surf Cream offers a lightweight solution for effortless hair volume and texture.
2. Versatile Styling Products - The Surf Cream's lightweight composition allows for easy layering with other styling products, providing a tailored finish.
3. Vegan and Cruelty-free Haircare - Reuzel's Surf Cream, infused with coconut oil and kaolin, caters to consumers seeking vegan and cruelty-free hair products.
Industry Implications
1. Men's Grooming - Reuzel's award-winning pomades and texture-enhancing Surf Cream solidify its position as a leader in the men's grooming industry.
2. E-commerce - With availability on Amazon and Reuzel's official website, the Surf Cream taps into the growing e-commerce industry for haircare products.
3. Barbershops - The Surf Cream's launch in barbershops globally presents an opportunity for the haircare industry to offer innovative textured hair solutions to customers.