The 2020 school year looks a little different than those of years past and students need to be supported in new ways, especially when it comes to affordable and accessible learning—and Cengage is launching a textbook subscription service to support students during a difficult time. Cengage Unlimited eTextbooks gives students access to thousands of digital textbooks, study guides, test preparation tools and additional support, all for $69.99 a semester.
While individual textbooks can be roughly the same price, this option recognizes that students and adult learners are in need of aid when it comes to their continuing education. As Michael E. Hansen, CEO of Cengage, recognizes: "You don't have to look far to see that the pandemic has widened education disparities and put higher education out of reach for more students simply because they cannot afford it. While at the same time, more than 40 million adults are out of work and many will need to enroll in some post-secondary education in order to reskill and find sustainable employment."
Student Textbook Subscriptions
Cengage's Subscription Option Supports Students for Back-to-School
Trend Themes
1. Affordable Learning - The rise of textbook subscription services provides an opportunity for disruptive innovation in the education industry, allowing students to access educational resources at a lower cost.
2. Digital Textbooks - The shift towards digital textbooks opens up possibilities for educational technology companies to create innovative platforms and tools that enhance the learning experience.
3. Equitable Education - The recognition of education disparities during the pandemic highlights the need for disruptive solutions that address accessibility and affordability issues, ensuring equal opportunities for students.
Industry Implications
1. Education Technology - The rise of textbook subscription services presents a disruptive innovation opportunity for education technology companies to create digital platforms that provide affordable and accessible learning resources.
2. Publishing - The shift towards digital textbooks requires the publishing industry to adapt and develop innovative strategies for publishing and distributing educational content in a digital format.
3. Job Training and Reskilling - The need for affordable education options to reskill and train adults for sustainable employment creates an opportunity for disruptive innovation in the job training and reskilling industry.