This simple text and drive ad by 'Think!' tells a rather sad story through emojis, reminding drivers to keep their eyes on the road and not their phone.
The story features eight emojis, which begins with a walking man, a phone, a happy face icon, a car, a collision, an ambulance, followed by a crying face and worst of all, a tombstone. Without having to say anything, it's pretty clear the kind of scenario Think! wants you to consider. Although there's definitely a story that's told, it's one that applies to both pedestrians and motorists who share the road.
The clever emoji-themed ad was developed for Think! by the Amvbbdo agency in the United Kingdom.
Morbid Emoji Texting Ads
This Think! Ad Shows the Grim Consequences of When You Text and Drive
Trend Themes
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Industry Implications
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