Chuch's Chicken is giving its classic chicken sandwich an upgrade with the debut of the new Texas-Cut Bacon Church’s Chicken Sandwich.
Starting on October 28, Curch's will be offering a chicken sandwich made with crispy, thick-cut applewood smoked bacon. The bacon is designed to pair with the brand's signature hand-breaded chicken breast filet, which features a homestyle seasoned breading and a hint of buttermilk. As Church's Chicken's Chief Marketing Officer, Brian Gies, explains, the new Texas-Cut Bacon Church’s Chicken Sandwich is a natural evolution for the brand. He adds, "Our thicker-cut applewood smoked bacon is unlike any other in quick-service dining, creating a perfect flavor pairing, while still bringing the signature Church’s Texas flair that guests know and love."
The new Texas-Cut Bacon Church’s Chicken Sandwich is a limited-time offering available only until December 26, 2021.
Bacon-Topped Chicken Sandwiches
The New Texas-Cut Bacon Church’s Chicken Sandwich Has Arrived
Trend Themes
1. Bacon-topped Sandwiches - Quick-service restaurants can innovate their menus by offering sandwiches or burgers topped with bacon for a unique flavor experience.
2. Limited-time Menu Offerings - Quick-service restaurants can create a sense of urgency and encourage repeat visits by offering limited-time menu items like the Texas-Cut Bacon Church’s Chicken Sandwich.
3. Signature Flair - Quick-service restaurant can differentiate themselves by adding unique regional flavors or ingredients to signature items, like Church's Texas-Cut Bacon to the classic chicken sandwich.
Industry Implications
1. Quick-service Restaurants - Quick-service restaurants can offer innovative, limited-time menu items that feature unique ingredients like bacon to drive sales and create repeat business.
2. Food and Beverage Manufacturing - Food and beverage manufacturers can create new, marketable bacon products or offer unique cuts and flavors to differentiate themselves and appeal to consumers' taste preferences.
3. Foodservice Distributors - Foodservice distributors can offer unique bacon and other regional ingredients to quick-service restaurants, enabling them to offer signature, differentiated menu items to their customers.