The Counter is going big with a new Texas-sized offering known as the 'Texas BBQ Brisket Burger.' The tasty new burger makes its debut alongside the equally tasty new Double Chocolate Cookies N Cream Shake.
Just as the name suggests, the new Texas BBQ Brisket Burger is a Southern-inspired burger that's big on barbeque flavors. The burger starts with smoked brisket, all-natural juicy angus beef, topped with Sriracha BBQ Sauce, pickles, cheddar cheese, coleslaw, and crispy fried onion strings. The whole thing is served on a slightly sweet brioche bun with a side of even more Sriracha BBQ sauce. As Justin Hale, National Marketing Manager at The Counter's parent company Kahala Brands, explains, "The new Texas BBQ Brisket Burger offers an unmatched mix of Texas-inspired flavors with a kick of spice from our homemade Sriracha BBQ sauce and the perfect amount of crunch from our signature fried onion strings."
Spicy Texas-Style Burgers
The Counter's New Texas BBQ Brisket Burger Features a Spicy Kick
Trend Themes
1. Southern-inspired Flavors - Opportunity for developing new menu items that mix Southern-inspired flavors with unique spices and sauces.
2. Gourmet Fast Food - Opportunity to explore the concept of gourmet fast food and to deliver foodie-worthy dishes in the context of fast-casual restaurants.
3. Regional Cuisine Fusion - Opportunity for restaurants to experiment with incorporating regional cuisines into traditional dishes.
Industry Implications
1. Fast-food Restaurants - Opportunity to stand out in the fast-food industry by offering unique, high-end menu items at fast-casual restaurants.
2. Culinary Tourism - Opportunity for restaurants to showcase local, regional flavors and invite tourists to experience a unique fusion of cuisines.
3. Food Delivery Services - Opportunity to offer unique menu items that can be delivered to customers through food delivery services like Uber Eats or Postmates.