Image retouching is often used to make aging stars look younger, so it’s only fair that for this September Harper’s Bazaar editorial, Terry Richardson took Leighton Meester from 20 to 50 with the same techniques.
In just four images, Terry Richardson uses the magic of makeup and photo manipulation to show Leighton Meester in her 20s, 30s, 40s, and 50s. Check out the gallery above to see more images from the September 2009 Harper’s Bazaar shoot.
Digital Aging Editorials
Terry Richardson Takes Leighton Meester From 20 to 50 in Harper's Bazaar
Trend Themes
1. Digital-aging Photography - The application of aging effects through digital tools to create a futuristic representation of aging is a potential innovation opportunity for beauty and cosmetic companies.
2. Virtual-reality Makeup - Creating makeup styles and ideas for older consumers using digital technology and virtual reality could be a potential innovation for the beauty industry.
3. Age-inclusive Marketing - Marketing campaigns that celebrate all ages rather than making them invisible could be an opportunity for brands to create value and trust among older audiences.
Industry Implications
1. Beauty and Cosmetics Industry - The beauty and cosmetics industry can use digital tools to create makeup and beauty ideas for the aging population.
2. Fashion and Photography Industry - The fashion and photography industry can use digital aging photography to create new and unique editorial photo shoots for all ages.
3. Advertising and Marketing Industry - The advertising and marketing industry can create age-inclusive campaigns that promote the value of older demographics.