The Terry Richardson Equinox 2012 ad campaign has people up in arms, though not for the most obvious reason. It may be very sensual like its previous campaign, which is not surprising coming from this provocative photographer, but the core of the controversy lies in the body image it is promoting. Instead of healthy, fit women, this ad campaign uses skinny runway models.
One member notes sarcastically, "Another couple million spent on the degradation of women. Good work fitness guys." Although the models in the Terry Richardson Equinox 2012 ad campaign do have some definition and could very well inspire the motivation to head to the gym, in the end people have a problem with how relatable it is.
Controversial Fitness Campaigns
The Terry Richardson Equinox 2012 Ads Star Too Skinny Models
Trend Themes
1. Body Image Advocacy - Disruptive innovation opportunity: Creating fitness campaigns that promote diverse body types and challenge traditional beauty standards.
2. Authentic Representation - Disruptive innovation opportunity: Featuring real people with relatable body types and fitness goals in advertising campaigns.
3. Inclusive Fitness Culture - Disruptive innovation opportunity: Fostering an environment that embraces people of all body shapes and sizes in fitness spaces.
Industry Implications
1. Fitness Apparel - Disruptive innovation opportunity: Designing inclusive workout clothing that accommodates different body types and promotes body positivity.
2. Advertising - Disruptive innovation opportunity: Developing advertising strategies that challenge traditional beauty norms and feature diversity in body shapes and sizes.
3. Fitness Facilities - Disruptive innovation opportunity: Creating welcoming and inclusive spaces where people of all body types feel comfortable and empowered to pursue their fitness goals.