Nike unveils a new iteration of the Air Max Terrascape Plus sneaker model, continuing to build on its futuristic design language. The shoe gets new updates including some new sustainable touches across the upper and the outsole foundation.
Across the upper, the sneaker is done in a Pearl White, which is essentially an off-white palette that is then contrasted in Dark Beetroot along with the laces and tongue section. It is also accented by 'Hot Curry' followed by the notable speckled rubber outsole that is made using Nike Grind, which is a material made using recycled waste from the footwear manufacturing process. This continues to build towards a more sustainable future and work towards the brand's greener goals.
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Trend Themes
1. Sustainable Sneakers - Nike adds sustainable touches to the Air Max Terrascape Plus, hinting towards a trend in eco-friendly footwear.
2. Futuristic Design - Nike's new iteration of the Air Max Terrascape Plus continues to push the envelope in futuristic sneaker design.
3. Recycled Materials - The use of Nike Grind in the sneaker's outsole hints at a trend towards using recycled materials in footwear.
Industry Implications
1. Footwear - The sustainable and futuristic touches in Nike's Air Max Terrascape Plus hints at innovative opportunities for eco-friendly and advanced materials in the footwear industry.
2. Athletic Wear - The Air Max Terrascape Plus's futuristic design and use of recycled materials suggest disruptive innovation opportunities in the athletic wear industry for eco-friendly and cutting-edge products.
3. Sustainability - Nike's focus on sustainability in the Air Max Terrascape Plus opens up opportunities in the green technology industry for eco-friendly and sustainable products.