Jose Cuervo is turning to a familiar friend for its new series of tequila ads. The mood and visuals of the commercial are built around the Rolling Stone's 1972 world-famous tour that the brand claims changed rock 'n' roll for good. The band members even acknowledged that Jose Cuervo was their drink of choice for the tour.
The entire video is set in a 1970s private jet with cocktail waitresses walking around, handing out glasses of tequila. The characters in the video are subtle references to 70s style and the era as a whole. The entire commercial is set to the Stone's classic song 'Miss You.'
The entire video is a nostalgic recreation of one of the brand's most famous moments, and an interesting homage to the past for younger audiences to see.
Rockstar Tequila Ads
This Jose Cuervo Commercial is Supported by the Rolling Stones
Trend Themes
1. Nostalgic Recreation of Famous Moments - Opportunity for brands to recreate iconic moments from the past to appeal to both older and younger audiences.
2. Celebrity Endorsements - Using famous celebrities to promote products or brands can create a strong association and build credibility.
3. Cultural Homage Marketing - Paying tribute to influential cultural figures or movements in marketing campaigns can create a sense of authenticity and resonate with consumers.
Industry Implications
1. Alcohol and Beverage - Leveraging nostalgia and cultural references to create unique marketing campaigns for alcoholic beverages.
2. Music and Entertainment - Partnering with iconic musicians and bands to create memorable advertising campaigns for the entertainment industry.
3. Fashion and Style - Bringing back past fashion trends and styles in marketing efforts to target fashion-conscious consumers.