Shoppers in London, England can now come home to something a little more artsy with the 'Tender' H&M Home. Inspired by the notion of 'ready made' and 'found art,' designer Martin Huberman of Normal Studio started the 'Tender' project for the launch of H&M's Home Collection.
Using basic home necessities such as clothes pins, the installation was completed in six months with five installations in total. For more images of the 'Tender' H&M Home, check out the photo gallery.
Wood Peg Installations
Come Home to a 'Tender' H & M Home in London, England
Trend Themes
1. Artsy Installations - Opportunity for artists and designers to create unique and creative installations using everyday objects.
2. 'ready Made' Art - Opportunity to explore the concept of 'found art' and create art pieces using existing materials.
3. Home Collection Launches - Opportunity for retailers to create buzz and excitement around new home collections through innovative installations.
Industry Implications
1. Art and Design - Opportunity for artists and designers to showcase their creativity and skills through installations and art projects.
2. Retail - Opportunity for retailers to enhance the shopping experience and engage customers through unique and artistic installations.
3. Home Decor - Opportunity for home decor brands to differentiate themselves by incorporating art and creative installations into their product launches.