Teff and granola come together to form Teffola, a high-quality vegan granola that nourishes with alternative grains and seeds. Made just for the Michigan Lavender Festival, Teffola's Berry Burst flavor uplevels the original recipe with strawberry, lemon, lavender and poppy seed.
This limited-edition granola is in line with a wave of new food and beverage products that highlight fresh, herbaceous and botanical flavors.
This plant-powered granola is not only a flavorful one, it's one that's devoted to supporting the future of food. Thanks to the use of nutrient-dense ancient grains, the seventh-generation family farm is pivoting from corn and soybeans to alternative grains and seeds because "the greater food landscape is shifting towards a more sustainable and healthy direction and we want to play a role."
Lavender Teff Granolas
Teffola's Berry Burst Flavor Was Made for the Michigan Lavender Festival
Trend Themes
1. Herbaceous Flavors in Food and Beverage - There is potential for disruptive innovation with unique flavor combinations featuring herbs and botanicals in food and beverage.
2. Alternative Grains and Seeds in Food Production - The use of alternative grains and seeds in food production presents opportunities for disruptive innovation to meet changing consumer demands for sustainable and healthy foods.
3. Limited-edition Food Offerings - There is potential for disruptive innovation in the limited-edition food market to entice consumers with unique and exclusive flavors and ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of trends in herbaceous flavors, alternative grains and seeds, and limited-edition offerings to create new products that cater to changing consumer demands.
2. Agriculture - Opportunities for disruptive innovation exist in the agriculture industry to shift towards sustainable and nutrient-dense alternative grains and seeds in response to changing consumer demands.
3. Specialty Foods - The specialty foods industry can capitalize on trends in limited-edition offerings, unique flavor combinations, and alternative grains and seeds to create differentiated products that appeal to health-conscious and adventurous consumers.