The new Ted Baker Shoreditch store is an immersive retail outpost that fuses several movements in the fashion shopping world. With help from technology specialists Avenue Imperial, the Shoreditch shop boasts a virtual element in that customers are able to take a tour on its virtual website. The unique shop, dubbed 'Ted Baker and Moore,' also features a pop-up barbershop and beauty bar, making it a dynamic hybrid retail experience.
The store showcases the brand's range of clothing and accessories such as jewelry, watches, shoes, fragrances, homewares and bicycles. Services offered at the beauty bar include brow waxing, tinting and nail treatments, while the barbershop takes care of men's grooming concerns.
In addition to the Ted Baker Shoreditch shop, Avenue Imperial has created virtual experiences for brands like Jimmy Choo and Karen Millen.
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
Trend Themes
1. Virtual Retail Experiences - Opportunity to create immersive virtual tours and websites for retail brands.
2. Hybrid Retail Experiences - Opportunity to combine multiple services and experiences in a retail space, such as barbershops and beauty bars.
3. Fashion Technology Integration - Opportunity to incorporate technology specialists to enhance the fashion shopping experience, such as VR technology.
Industry Implications
1. Retail - Opportunity for retail brands to adopt virtual and hybrid experiences to attract and engage customers.
2. Beauty and Grooming - Opportunity for beauty and grooming businesses to partner with retail brands for pop-up services in hybrid retail spaces.
3. Fashion - Opportunity for fashion brands to integrate technology and create immersive experiences for customers.