A group of early adopters was skiing in the Alps when two of them went missing. By Tweeting, friends were able to get the cell phone number of one of the missing.
Using the GPS signal and Google Maps, one of the lost skiers relayed the information to friends who then let the expert mountain searchers proceed with the successful rescue of one of the lost skiers.
Check out the related trends below to see what other amazing things Twitter has been used for.
Twitter For Saving Lives
Skiers Tracked Down Via Tweets and Google Maps
Trend Themes
1. Location Tracking Via Social Media - Social media platforms being used to track individuals' locations and aid in rescue missions.
2. Crowdsourced Emergency Response - Communities coming together to use social media as a tool for emergency situations.
3. Real-time Communication for Emergencies - The use of social media for real-time updates and communication during emergency situations.
Industry Implications
1. Emergency Response - Innovations in social media technology can help improve emergency response by providing real-time communication and location tracking.
2. Social Media - Social media platforms have opportunities to develop features specifically designed for crowdsourced emergency response.
3. Recreation and Sports - The use of social media in emergency situations while engaging in outdoor recreational activities and sports could lead to new safety innovations.