Nike recently unveiled its latest Tech Pack lookbook for the Fall/Winter 2018 season, featuring a series of technical sportswear designs. The capsule is comprised of new performance fabric materials that include special waffle knits and woven processes. Some athletic pieces include running rights, shorts, track jackets, gloves, sports bras, sweaters and cropped jackets with hoods. The spotlighted element is the tonal finish of the apparel, adorned in bright hits of volt yellow, electric pink and metallic silver.
Many of the pieces take fashion aesthetics into consideration, as the label often highlights the fusion between function and fashion. Kurt Parker of Nike's apparel design team explains that the design process draws familiar elements to sportswear. This includes designing familiar pieces such as a gray hoodie without the distractions of unconventional materials for athletic purposes.
Electric Tonal Technical Sportswear
Nike's New Tech Pack for FW18 Highlights Performance Materials
Trend Themes
1. Technical Sportswear Design - Opportunity to innovate by incorporating advanced materials and manufacturing processes to enhance performance and comfort in sportswear.
2. Performance Fabric Materials - Opportunity to develop new and improved fabrics that offer superior moisture-wicking, breathability, and durability for athletic apparel.
3. Tonal Finish Apparel - Opportunity to explore bold and vibrant color options in sportswear to create visually striking and attention-grabbing designs.
Industry Implications
1. Athletic Apparel - Disruption potential in the athletic apparel industry by introducing technologically advanced materials and designs with a focus on athlete performance.
2. Fashion and Activewear - Opportunity for disruption in the intersection of fashion and activewear by creating stylish and functional sportswear pieces that can effortlessly transition from workout to streetwear.
3. Textile Manufacturing - Potential for disruption in the textile manufacturing industry through the development and production of innovative fabrics with specialized properties for sportswear applications.