Team houses are a familiar concept to those who are fans of esports, most specifically the FaZe Clan who moved into dual 12,500-square-foot mansions in 2018. While one house is strictly occupied by FaZe members, the other living quarter hosts "FaZe-adjacent influencers" such as model and rapper RiceGum and fitness model Sommer Ray.
Team houses are said to act as "live-in dorms for influencers." The FaZe Clan consists of 34 content creators, 15 professional esports players, and 11 individuals who are a hybrid of the two positions. Together, they have excelled in their category, bringing together over 214 million viewers into the fold. Of course, the clan also engages with brand collaborations to excel in their career. In 2019, alone, FaZe has done a number of advertising deals with Fortune 500 companies.
Esports Team Houses
The FaZe Clan Moved to a Dual 12,500-Square-Foot Mansions in Hollywood Hills
Trend Themes
1. Team Houses for Influencers - The concept of team houses as live-in dorms for influencers presents opportunities for disruptive innovation in real estate, interior design, and hospitality industries.
2. Hybrid Content Creators - The rise of hybrid content creators who combine professional esports playing with content creation creates opportunities for disruptive innovation in the entertainment, gaming, and technology industries.
3. Brand Collaborations in Esports - The increasing number of advertising deals between esports teams like FaZe Clan and Fortune 500 companies opens up opportunities for disruptive innovation in the marketing, advertising, and esports industries.
Industry Implications
1. Real Estate - The trend of team houses for influencers represents a disruptive innovation opportunity for real estate industry to cater to the unique needs of content creators and esports teams.
2. Entertainment - The emergence of hybrid content creators in esports creates disruptive innovation opportunities in the entertainment industry to create new forms of engaging and interactive content.
3. Marketing - The growing trend of brand collaborations in esports offers disruptive innovation opportunities in the marketing industry to explore innovative ways of reaching and engaging with the gaming and esports audience.