Despite its totally transparent appearance, this bottle contains milky tea-flavored water. From Japanese food and beverage company Suntory (the same brand behind woodblock-inspired beer cans), the Premium Morning Tea will become available in stores starting September 26, 2017.
The milk-infused tea-flavored water bottle joins Suntory's existing lemon tea flavor. The Morning Tea Milk is made using assam tea leaves and "milk-derived ingredients." You would expect the creamy aspect to be reflected in the way the drink looks, but instead the water is perfectly clear, causing some level of confusion to your taste buds. Design Taxi calls this high level minimalism.
Perfect for tea lovers and those who hate the taste of plain water, the new drink is refreshing as well as a bit of a novelty item.
Confusingly Clear Milky Waters
Suntory is Releasing Transparent Milky Tea-Flavored Water Bottles
Trend Themes
1. Transparent Beverages - Opportunity for food and beverage companies to innovate with unique flavor combinations and surprise consumers with unexpected looks and tastes.
2. Minimalist Design - Opportunity for designers to create visually arresting packaging and branding concepts that reject traditional branding trends.
3. Unconventional Product Categorization - Opportunity for companies to merge traditional categories and create entirely new product categories that challenge consumer expectations.
Industry Implications
1. Beverage - Innovation is needed in the beverage industry to continue to keep up with ever-changing consumer trends and preferences.
2. Packaging - Opportunity to create new and unique packaging concepts that fit modern design aesthetics and reflect innovative products like the transparent milky water from Suntory.
3. Marketing - Opportunity to disrupt traditional marketing channels and create new ways to communicate with consumers through brand storytelling and unique product positioning.