A disconnection from the natural world has inspired consumers to seek out more nature-focused products and brands, which is why we're seeing more examples like the Selvatica tea tin packaging that takes influence from the nature world.
Florally designed and creating a soothing, ritualized experience around the act of drinking tea, the Selvatica tea tin packaging is emblazoned with imagery taken from the Colombian rainforest where the ingredients of the tea come from.
Designed by Siegenthaler & Co., the Selvatica tea tin packaging is described by the firm: "Selvatica is a brand of fruit infused teas from the natural rain forests of Colombia. We wanted to portray the environment in which the Acai, Camu-Camu, Copoazu and the Arazá fruits grow. The illustrations depict the environment in which they flourish, the animals that feed from them and how the harvest is collected. We created a small window into the Amazon rain forest."
Landscape-Inspired Branding
The Selvatica Tea Tin Packaging Takes Influence from the Rainforest
Trend Themes
1. Nature-focused Products - Creating products and brands that are inspired by the natural world.
2. Floral Design - Incorporating floral elements to enhance the visual appeal and user experience of products.
3. Ritualized Experience - Designing packaging and branding that transforms everyday activities into meaningful rituals.
Industry Implications
1. Tea Packaging - Innovating tea packaging to create a connection between consumers and the natural environment.
2. Illustration - Utilizing illustration to evoke a sense of nature and create a unique brand identity.
3. Sustainable Agriculture - Exploring sustainable farming practices to source ingredients from natural environments and promote biodiversity.