Inspired by its signature Colonia fragrance, luxury Italian brand Acqua di Parma created an afternoon tea event with a focus on engaging more than one of the senses.
Throughout the month of May, people will be able to head to the Baglioni Hotel London and enjoy a special menu centered in honor of the Chelsea Flower Show. The menu spotlights the golden citrus fruits of Italy with a fragrant menu, including items such as lavender meringue with bergamot cream, violets of Parma with edible flowers and Sicilian cannoli with candied orange. As an additional treat, those who partake in the experience will also be able to take home a sample of Colonia and Italian sparkling wine.
The Colonia fragrance from Acqua di Parma is a classic one that was created in 1916, with a formula of vibrant citrus fruits that is said to have remained unchanged.
Fragrance-Inspired Tea Events
Acqua di Parma Created an Afternoon Tea Around a Signature Scent
Trend Themes
1. Fragrance-inspired Events - Creating experiences that engage multiple senses, such as scent, in events and activities.
2. Sensory-focused Menus - Developing menus that highlight fragrant ingredients and flavors, creating a multi-sensory dining experience.
3. Brand Extension Through Experiences - Using brand signature scents to create unique experiences, connecting with consumers on a deeper level.
Industry Implications
1. Luxury Fragrance - Incorporating signature scents into events and activities, expanding brand presence beyond traditional product lines.
2. Hospitality and Events - Integrating fragrance-inspired experiences into hotel events and afternoon tea services to enhance guest experiences.
3. Food and Beverage - Creating fragrant menus and incorporating scents into culinary offerings to create unique dining experiences.