Countless tea products are created based on the idea of relaxing at home and this tea concept sets itself apart by ensuring animal companions are included in that comforting vision.
The conceptual tea packaging design created by Daria Ksenofontova was specifically created for people who love their pets like family members. The English Breakfast and Ceylon Supreme tea tins are presented with colorful, comical illustrations of dogs and cats sporting human clothes, accessories and participating in unlikely activities such as skateboarding and venturing out into the rain with an umbrella.
While there are some pet-friendly herbal tea blends that are available for purchase on the market, this novel tea concept sets itself apart by acknowledging the special bond shared by pet owners and any special animal companions in the home.
Pet Companion Tea Concepts
This Tea Concept Packaging Design Expressly Targets Pet Owners
Trend Themes
1. Pet-inclusive Packaging - There's a growing demand for packaging designs that include and acknowledge the role of pets in people's lives, creating an opportunity for product differentiation and increased appeal to pet-owning consumers.
2. Comedic Illustration - Comical and whimsical illustration styles are becoming increasingly popular in packaging design, allowing brands to inject personality and humor that can create stronger emotional connections with consumers.
3. Herbal Tea Blends for Pets - Developing and selling tea blends specifically formulated for pets can create a new niche market that appeals to pet owners who seek to incorporate natural remedies into their pet's well-being.
Industry Implications
1. Tea Industry - The tea industry could benefit by exploring pet-friendly tea blends, designing pet-inclusive packaging and investing in creative and humorous design approaches that set their product apart.
2. Pet Industry - The pet industry could consider expanding into the tea market, capitalizing on the growing humanization trend of pets and catering to pet owners who seek natural remedies to support their pets' health.
3. Packaging Industry - The packaging industry could explore developing customizable packaging designs that allow brands to cater to the specific needs of their pet-owning customers, such as illustrations that feature certain types of pets or breeds.