Restaurant chain First Watch recently launched its seasonal fall 2017 menu, which includes a few breakfast items, a squash bisque and a unique hybrid tea and juice beverage. The Carrot Ginger Chai is a blend of aromatically spiced chai tea, plus zesty ginger and carrots, which give the beverage a distinct orange hue.
The juice-tea hybrid is a new addition to First Watch's Fresh Juice Bar and has the potential to bridge the gap between the seasons, offering the same kind of refreshment as a freshly pressed juice, as well as the comfort of a tea beverage.
Although there are many food and beverage products that are being launched with spiced pumpkin flavors expressly for the fall season, this one offers a refreshing alternative.
Juice-Infused Chai Teas
First Watch Launched a Comforting Tea and Juice Hybrid for the Fall
Trend Themes
1. Seasonal Menu Launches - First Watch's Fall 2017 menu launch showcases the potential for innovative and unique seasonal offerings.
2. Juice-tea Hybrids - The introduction of the Carrot Ginger Chai highlights an emerging trend in combining fruit juices and tea for a refreshing beverage experience.
3. Alternative Fall Flavors - Amid the prevalence of pumpkin-spiced products, this juice-infused chai tea represents an enticing and refreshing option for consumers seeking alternative fall flavors.
Industry Implications
1. Restaurant Chains - Incorporating innovative and unique seasonal menu items can help restaurant chains differentiate themselves and attract new customers.
2. Beverage Industry - The rise in juice-tea hybrids presents a prime opportunity for beverage companies to explore new flavor combinations and cater to health-conscious consumers.
3. Food and Beverage Product Development - Creating alternative fall flavors beyond traditional pumpkin-spiced products opens up new avenues for food and beverage companies to captivate consumer taste preferences.