McDonald's is taking a more minimal approach with its latest ads, created by TBWA Paris. Deviating from the standard clutter and excitement that's typical of fast food ads, the brand's most recent content features only the food's packaging and a few crumbs.
The latest ads feature the packaging of the chain's top sellers including a Big Mac, Chicken McNuggets and french fries, all which create the illusion that the meal has been devoured by a hungry diner, prior to the photos being taken. This minimalist approach demonstrates the brand's instantly recognizable meal offerings, which can be identified even when void of branding.
The vivid ads serve as an extension of the brand's minimal advertising, which started in 2013 when TBWA Paris created ads that were close-ups of McDonald's offerings.
Minimal Fast Food Ads
These New McDonald's Ads by TBWA Paris Feature Minimal Branding
Trend Themes
1. Minimal Advertising - Disruptive innovation opportunity: Explore ways to create impactful ads with minimal branding, focusing on the product itself.
2. Subverting Fast Food Ads - Disruptive innovation opportunity: Challenge the traditional clutter and excitement of fast food advertising by adopting a minimalist approach that emphasizes the product's quality and visual appeal.
3. Recognizable Meal Offerings - Disruptive innovation opportunity: Develop branding strategies that prioritize creating instantly recognizable meal offerings, even when the branding is minimal or absent.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Drive change in the fast food industry by adopting minimal advertising aesthetics and emphasizing the quality and visual appeal of the food.
2. Advertising - Disruptive innovation opportunity: Explore minimalist advertising strategies that focus on product-driven visuals and create impactful, recognizable brand experiences.
3. Packaging Design - Disruptive innovation opportunity: Rethink packaging designs in the fast food industry to showcase the product itself and create a memorable brand experience.