These newly released TBG 2007 fall t-shirts are bound to stir up controversy.
The collection makes a bold stance on religion and money. On the front of one shirt is a seemingly innocent "Bad Popes" print in a baseball font, but the "Benedict IX" on the back is enough to ring the bells in Vatican City.
Not only do the tees come with controversy, but they also come with a free velvet pouch that holds a ring!
TBG is a Canadian clothing company, short for Too Black Guys. A brainchild of Adrian Aitcheson, the urban culture apparel became known for its socio-political graphic tees. TBG has been seen on rap stars Mary J. Blige and Ice Cube as well as Quentin Tarantino.
Socio-Political Tees
TBG 2007
Trend Themes
1. Controversial Graphic Tees - Opportunity for disruptive innovation in creating graphic tees that challenge social and political norms.
2. Socio-political Fashion - Opportunity for disruptive innovation in designing fashion that makes bold statements on social and political issues.
3. Urban Culture Apparel - Opportunity for disruptive innovation in creating clothing that reflects and celebrates urban culture.
Industry Implications
1. Fashion and Apparel - Opportunity for disruptive innovation in the fashion and apparel industry by incorporating socio-political messages into clothing designs.
2. Graphic Design and Printing - Opportunity for disruptive innovation in the graphic design and printing industry by pushing boundaries and creating controversial graphic tees.
3. Entertainment and Celebrity Endorsement - Opportunity for disruptive innovation in the entertainment industry by collaborating with celebrities and influencers to promote socio-political fashion brands.