Taylor Gonzales is a clever and talented artist that creates stencils out of the pop icons. The face of each icon is slightly distorted by over-saturation and all the heads are on wood backgrounds.
Taylor Gonzales has created some contemporary street art that is certainly a product and reflection of its time. I will certainly be keeping my eye out for any future work by this emerging artist with a penchant for pop.
Implications - Youth consumers are attracted to representation of popular culture. This affinity towards pop culture stems from viewing it as a product of their time and consequently as an extension of themselves. Companies should tap into this desire and use pop culture references in ad campaigns.
Saturated Street Art
Taylor Gonzales Uses Recognizable Figures in His Sensational Work
Trend Themes
1. Youth Pop Culture - Companies should tap into the desire of youth consumers for pop culture references in ad campaigns.
2. Contemporary Street Art - There is potential for artists to create innovative street art that reflects the current culture and attracts attention.
3. Over-saturation Art - Artists could explore the use of over-saturation to create visually striking and unique artworks.
Industry Implications
1. Advertising - Advertising agencies can incorporate pop culture references to appeal to younger consumers.
2. Art - The art industry can embrace over-saturation techniques to create visually captivating and contemporary artworks.
3. Street Art - Street artists can utilize recognizable figures and over-saturation to create unique and thought-provoking pieces.