As though modeled after the witch's sugary abode in the fairytale 'Hansel and Gretal,' the Tasting House is a pop-up cake hotel filled with curious confections and imaginative desserts. Created for British cane sugar brand Tate & Lyle Sugars, the Tasting House launches the latest ‘Taste Experience’ range of golden and brown cane sugars.
The Tasting House was curated by Miss Cakehead. She brought together a team of food artists including Sarah Hardy Cakes, Nevie Pie Cakes, Cakeadoodledo, Carina’s Cupcakes, Rosalind Miller, Juliet Sears and Two Little Cats Bakery to bake everything from vanilla sponge cushions to a meringue rug and even a bath filled with caramel-coated popcorn. Using more than 600 kilos of Taste Experience sugar, the Tasting House took over 2000 hours to create.
Sweet Edible Hotels
The Tasting House Launches Tate & Lyle Sugars' Taste Experience Line
Trend Themes
1. Imaginative Desserts - Disruptive innovation opportunity: Create unique and visually stunning desserts that will captivate customers and offer a memorable dining experience.
2. Pop-up Experiences - Disruptive innovation opportunity: Develop temporary and immersive pop-up concepts, like the Tasting House, to generate buzz and attract a new audience.
3. Artistic Food Collaborations - Disruptive innovation opportunity: Collaborate with food artists to create edible art installations that showcase the creativity and craftsmanship of culinary experts.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Experiment with unconventional ingredients and techniques to push the boundaries of traditional desserts and create unique flavor profiles.
2. Event Planning - Disruptive innovation opportunity: Organize pop-up events and themed experiences that offer a multi-sensory journey for attendees.
3. Food Artistry - Disruptive innovation opportunity: Fuse culinary skills with artistic creativity to design edible masterpieces that surprise and delight customers.