There are many ways to dress up a bottle of vino, embellishing only its image and revealing nothing about the quality of the contents. The Tasting Bench packaging doesn't say anything about the grape-derived alcohol inside of it either but by alternatively opting to down-brand its precious product.
However, the Be Friendly studio's technique is an enticing one. It seems to invite the consumer to search for what makes these beverages so special, through the act of actually drinking them. Furthermore, the practice of using minimalist design as a branding strategy has become quite popular amongst professionals and very well received by the public.
Simply demonstrating a vague idea of what is inside of the boxes, the Tasting Bench packaging incorporates a playful guessing-game theme that complements the activity of wine tasting.
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
Trend Themes
1. Minimalist Design - Opportunity for businesses to use minimalist design as a branding strategy in order to appeal to consumers.
2. Interactive Packaging - Opportunity for businesses to create packaging that engages consumers and encourages them to explore the product.
3. Down-branding - Opportunity for businesses to leverage down-branding as a strategy to attract customers who are interested in discovering hidden gems.
Industry Implications
1. Beverage Industry - Opportunity for the beverage industry to adopt minimalist design and interactive packaging to enhance consumer experience and brand image.
2. Wine Industry - Opportunity for the wine industry to explore down-branding and interactive packaging to create intrigue around their products and encourage wine tasting.
3. Graphic Design Industry - Opportunity for the graphic design industry to offer services focused on minimalist design and interactive packaging to cater to businesses looking for innovative branding strategies.