Normally, the presence of robots doesn't necessarily urge non-geeks into a purchase, though that's starting to change thanks to Japanese jeweller Tasaki, whose in-store mannequins have been replaced by fashion-conscious androids.
A one-month-long exhibit is underway and is meant to act as an experiment; can sophisticated robotics imply style, or at the very least luxury? In order to answer the question, Tasaki chose the cross-cultural elements of diamonds and technology as the theme of the exhibit, located in Tokyo's shopping epicenter Ginza Mall. For starters, a $26 million kaleidoscope graces the entrance of the downtown store, startling customers at first glance. Just beyond the installation are several graceful, albeit pre-programmed robots whose fingers are covered in stylish diamond-encrusted rings. The androids may not speak, but they're capable of intricate dances and performances.
Thus far, robots have been an overlooked tool for sales and marketing. Personally, I'd be much more inclined to stick around a store if I were being helped by an android.
High Fashion Robots
Tasaki Replaces Their Store Mannequins with Androids
Trend Themes
1. Fashion Robots in Retail - Fashion retailers can invest in humanoid robots to enhance the in-store customer experience and draw the attention of shoppers who appreciate technological innovation in fashion.
2. Luxury Robotics - Luxury brands can leverage robotics technology to create immersive and engaging store experiences to attract and retain high-end customers.
3. Cross-collaboration of Technology and Fashion - More fashion brands can experiment with incorporating cutting-edge technology like robots into their stores to create unique and futuristic experiences that merge art, fashion, and technology.
Industry Implications
1. Retail - Retailers across various sectors can invest in the use of humanoid robots to improve the in-store experience, attract customers, and stand out from competitors.
2. Luxury Goods - Luxury brands can capture the interest of discerning customers by creating memorable in-store experiences using sophisticated robotics technology, thereby enhancing their brand reputation and marketing efforts.
3. Technology and Fashion - The technology and fashion industries can collaborate more often to push the boundaries of what is possible in creating innovative and stunning experiences for customers in fashion and retail settings.