While there are plenty of targeted skincare products on the market, Sorbet was specifically developed for South African women. The product assortment was created by Sorbet Salons and the Clicks Group, which is responsible for the sale of the collection.
The skincare range for women of color includes three sub-groups, including Sorbet Salon Skin, Sorbet Hydro Skin and Sorbet Age Affect. Respectively, each of these different groups target issues like delicate or easily irritated skin, hydration and anti-aging. In each category, there are items like cleansing oils, night creams, eye repair serums and lip treatments that were developed after consultations to find out exactly what women desire from skincare products.
Some of the powerful ingredients in Sorbet's targeted skincare line include Matrixyl synthe’6, which smooths and refines the skin, wrinkle-correcting Sepilift DPHP and Whitonyl for anti-pigmentation.
WOC Skincare Collections
'Sorbet' is a Targeted Skincare Range for South African Women
Trend Themes
1. Targeted Skincare Collections - Opportunity for brands to develop skincare collections tailored to specific demographics, such as Sorbet's line for South African women.
2. Diverse Skincare Product Assortment - Growing demand for skincare products that cater to the unique needs of different skin types and concerns, like Sorbet's range for women of color.
3. Consultation-driven Product Development - Emerging trend of involving consumers in product development to create skincare items that align with their specific desires, as seen in Sorbet's consultation process.
Industry Implications
1. Beauty and Skincare - Opportunity for brand partnerships and product development in the beauty and skincare industry to create targeted collections like Sorbet's range for women of color.
2. Cosmetics Retail - Potential for retailers to offer diverse skincare product assortments, like the Sorbet collection, to cater to the specific needs of different customer segments.
3. Consumer Market Research - Rise in the importance of consumer market research to understand the desires and preferences of diverse customer groups, as exemplified by Sorbet's consultation-driven approach.