As a means of making the shopping experience more convenient for consumers, the newest Target store concept near Houston, Texas, is being designed with a dedicated wine and beer shop, and many other interesting design features.
Target's redesigned retail experience features two separate entrances, which are said to allow consumers to customize their shopping experience. One entrance will lead to exclusive Target brands and a selection of seasonal items, while the other opens up to an area for picking up online goods. In the store, there is also a wine and beer shop close to the store's self-checkout lanes.
This new Target store in Texas is set to become the model for the next 500 planned Target locations for 2018 and 2019.
In-Store Beverage Boutiques
This New Concept Target Store Boasts a Wine and Beer Shop
Trend Themes
1. Convenient Shopping Experience - The incorporation of a dedicated wine and beer shop in the store's design offers a convenient shopping experience for consumers.
2. Customized Store Entrances - The inclusion of two separate entrances in the store design allows consumers to customize their shopping experience.
3. Retail Design Innovation - Target's redesigned retail experience showcases innovative design features, such as a dedicated wine and beer shop near the self-checkout lanes.
Industry Implications
1. Retail - The incorporation of a wine and beer shop in a Target store signifies potential disruptive innovation opportunities in the retail industry.
2. E-commerce - The inclusion of a separate area for picking up online goods in the store design highlights potential disruptive innovation opportunities in the e-commerce industry.
3. Food and Beverage - The dedicated wine and beer shop within the store presents potential disruptive innovation opportunities in the food and beverage industry.