No matter the season, people are always looking for unique gifts to give—to satisfy this need, Shapeways teamed up with Target for the creation of a Targed 3D-Printed collection of items.
Items in the Target Shapeways Shop included small trinkets like charms, keychain accessories, pendants, as well as a few ornaments that could be customized for the holiday season with material, color choice or a special engraving. These items ship free in the US and are priced on the site from about $7.99 and up, making it super accessible to get your hands on a 3D-printed item. The 3D-printed bases were developed by Target's own designers using the Shapeways ShapeJS tools, letting consumers put the finishing touches on their personalized products.
Customizable Retail Gifts
Shapeways x Target's 3D-Printed Gifts Provide Personalization
Trend Themes
1. Personalized Retail Gifts - The trend of offering customizable retail gifts allows consumers to create unique and personalized products.
2. Collaboration Between Retailers and 3D Printing Companies - The trend of retailers partnering with 3D printing companies provides a platform for creating custom-designed products.
3. Accessible 3d-printed Items - The trend of offering affordable 3D-printed products makes the technology more accessible to a wider range of consumers.
Industry Implications
1. E-commerce - The e-commerce industry can leverage the trend of personalized retail gifts to attract customers and offer unique shopping experiences.
2. 3D Printing - The 3D printing industry can benefit from collaborations with retailers by expanding their customer base and showcasing the versatility of their technology.
3. Retail - The retail industry can tap into the market for accessible 3D-printed items to provide customers with innovative and personalized product options.