Tanner Braungardt, a famed teen YouTuber, decided to take the explosive combination of Coca-Cola and Mentos to the next level, resulting in a viral video that showed him and his friends mixing the two ingredients in a bathtub.
Just under 10 million viewers watched as the American YouTuber went and bought around 45 bottles of soda and all the candy he could. Once home, Tanner Braungardt and his friends lined up all their ingredients and began unpackaging them, in the hopes that having all the Mentos ready in a bowl would produce more shocking results.
Luckily for his parents, the bathtub didn't erupt in the explosion that they expected. Rather, it created a light fizz that the teens compared to a spa Jacuzzi. Despite the results, the challenge has remained popular amongst Tanner Braungardt's many viewers.
Viral Sugary Baths
Tanner Braungardt Combined Coca-Cola and Mentos in His Bathtub
Trend Themes
1. Social Media Stunts - Opportunity for brands to create viral content by sponsoring social media stunts
2. Unconventional Bathtime Experiences - Opportunity to create novelty bath time experiences using socially viral items
3. Experimenting with Household Foods - Opportunity to create novelty and unconventional recipes from using everyday household items
Industry Implications
1. Beverage - An opportunity for beverage brands to create branded content that taps into social media stunts that go viral
2. Personal Care - An opportunity for personal care brands to develop unconventional bath time experiences that incorporate the use of viral food items
3. Food - An opportunity for food brands to create innovative recipes that use unconventional ingredients found in everyday households