Google's Digital Wellbeing Experiments offer creative ways for people to take a break from technology or simply use technology in more mindful ways. 'We Flip' is one such experiment that challenges groups to take a digital detox together by collectively joining a session and committing to time spent together, uninterrupted by distractions from technology. When one phone is unlocked, the session is ended for everyone, helping people to enhance the quality of the time that they do spend with one another.
At the end of the experience, We Flip reveals the duration of the session, as well as how many peeks were taken at devices without unlocking them. In this way, the tech-free experience is gamified and challenges groups to enjoy even more time without phones for the next session.
Group Digital Detox Experiences
Google's 'We Flip' Invites Groups to Take a Break from Technology
Trend Themes
1. Digital Wellbeing - Opportunity for developing tools and experiences that promote mindfulness and healthy technology usage.
2. Group Experiences - Opportunity to create innovative group activities that foster connections and reduce dependency on technology.
3. Gamification of Digital Detox - Opportunity to gamify digital detox experiences to engage and motivate users.
Industry Implications
1. Technology - Opportunity for tech companies to develop digital wellbeing tools and apps.
2. Tourism and Hospitality - Opportunity to design group experiences and packages that offer digital detox options.
3. Entertainment - Opportunity to develop gamified digital detox experiences for recreational purposes.