CheapTickets thinks that no one should miss out on the fun of a football tailgate party, which is why the brand is looking for the first-ever 'Tailgate Tourist.'
The Tailgate Tourist promotion is a contest that awards one lucky fan with a chance to travel to five NCAA games and take part in some of the best college tailgate parties across the country. According to CheapTickets' Senior Brand Manager Justine McDonald, "Tailgating culture is steeped in team pride and tradition, and there's no better way to experience it than traveling to some of the best college campuses and stadiums across the nation." Best of all, the lucky winner will also get to bring a friend along for the ride.
To enter the contest, participants simply have to answer two questions about the college town they want to visit and their favorite tailgate dish.
Traveling Tailgate Party Contests
CheapTickets is Looking for the First-Ever 'Tailgate Tourist'
Trend Themes
1. Tailgate Tourism - Opportunity for travel brands to create packages geared towards college football fans who want to experience the tailgate culture at different universities.
2. Tailgate Contests - Opportunity for brands to host similar contests that allow fans to win experiences related to tailgating, such as attending events or meeting their favorite players or team staff.
3. Tailgate Innovation - Opportunity for brands to innovate and create new products or services that enhance the tailgating experience, such as food and beverage items or tailgating gear.
Industry Implications
1. Travel Industry - Tailgate tourism offers opportunities for travel agencies and airlines to create packages and promotions aimed at college football fans looking to experience the tailgate culture in different university towns.
2. Food Industry - Tailgate contests present opportunities for food and beverage companies to promote their products or create new ones specifically designed for tailgating events.
3. Sports Industry - Tailgating innovation presents opportunities for sports brands to collaborate with other companies to create branded tailgating gear and accessories that enhance the fan experience.