Vanilla ice cream, fruit punch and popcorn are some of the flavors featured in the new Tailgate mix from Brach's, along with some more unusual savory varieties. There are also hot dog and hamburger varieties included in the mixed bags and these unusual candy corn varieties offer a well-rounded snacking experience for summer barbecues, sports games and football viewing parties.
Brach's Tailgate Candy Corn is coming to Walgreens stores and online channels and this unique mix certainly stays true to the top candy brand's mission of delivering ever-fresh innovations.
Just a few years back, Brach's launched football-shaped candy corns for the fall season in chocolate, caramel and original flavors and this new offering is a fun depature that promises to strike up even more conversations between sports fans and adventurous eaters.
Sporty Candy Corn Packs
Brach's Tailgate Mix Features Hot Dog & Hamburger Flavors
Trend Themes
1. Savory Candy - Savory candy as a disruption opportunity for the candy industry in creating unique snack experiences
2. Seasonal Candy Innovation - Seasonal candy innovation as a disruption opportunity for the candy industry in creating different festive variations of the standard candy offerings
3. Crossover Flavors - Crossover flavors as a disruption opportunity for the snack and beverage industry in creating unique flavor profiles and expanding target audiences
Industry Implications
1. Confectionery Industry - The confectionery industry can explore the trend of savory candy and seasonal candy innovation to create unique snacking experiences and stay on top of ever-changing consumer preferences
2. Food and Beverage Industry - The food and beverage industry can explore the trend of crossover flavors to create unique flavor profiles and tap into untapped markets
3. Retail Industry - The retail industry can take advantage of the seasonal candy innovation trend to create exclusive products and boost sales for seasonal events and occasions