In an attempt to expand its breakfast menu, Taco Bell is experimenting with a variety of breakfast-themed taco shells for its morning menu. One of the items featured includes a taco made with a croissant style shell filled with popular breakfast menu items.
Dubbed the Croissant Taco, these breakfast dishes contain a flat and folded buttery croissant complete with a filling made from sausage, eggs and bacon or a more simplified egg-only version. The brand is also allegedly testing out waffle and biscuits taco shells.
This is a smart move on Taco Bell's part as it is finding a way to adapt popular breakfast foods to its Mexican-themed menu rather than the other way around. This ensures a streamlined sense of branding that still offers a diversity in popular flavors that consumers are searching for.
Croissant Taco Shells
Taco Bell is Experimenting with a Flaky Butter Pastry Breakfast Taco
Trend Themes
1. Breakfast-themed Taco Shells - The trend of incorporating breakfast flavors into taco shells opens up opportunities for creative menu offerings.
2. Croissant Taco - The introduction of croissant-style taco shells disrupts traditional taco shell options and offers a flaky, buttery alternative.
3. Adaptation of Popular Breakfast Foods - The trend of adapting breakfast foods to Mexican-themed menus creates unique flavor combinations and attracts wider consumer appeal.
Industry Implications
1. Fast Food - Fast food chains can take advantage of the breakfast-themed taco shell trend to attract morning customers and diversify their menu offerings.
2. Bakery - Bakeries can explore the concept of croissant taco shells to innovate their pastry lineup and appeal to savory breakfast lovers.
3. Mexican Cuisine - Mexican restaurants can incorporate popular breakfast flavors into their menus to attract new customers and revitalize traditional offerings.
