In celebration of the 50th anniversary of Del Taco, the fast food chain revived several taco-themed items, including a taco burger. Rather than serving lettuce, tomato, cheese, ground beef and sauce in an actual taco, all of these ingredients are stuffed between two burger buns.
The burger doesn't much look like a taco-inspired burger, especially since the ground beef part of the burger makes it reminiscent of a Sloppy Joe. The Bun Taco was also introduced alongside two other foods, including a Taco Salad and an Orange Shake as part of the Throwback Classics menu. However, this fan-favorite was only offered as an item on Del Taco's secret menu, making customers seek out the taco burger.
Taco-Inspired Burgers
Del Taco's Taco Burger Swaps a Taco for Burger Buns
Trend Themes
1. Retro Fast Food - Exploring throwback classics and reviving fan-favorite menu items for nostalgia-driven dining experiences.
2. Menu Innovation - Combining unconventional flavors and ingredients to create unique and attention-grabbing menu offerings.
3. Secret Menu - Creating exclusivity and driving customer curiosity with hidden menu items that need to be sought out.
Industry Implications
1. Fast Food - Opportunities for fast food chains to tap into nostalgia and create innovative menu offerings that stand out.
2. Restaurant Chain - Exploring the concept of secret menus and limited-time offerings to drive customer interest and engagement.
3. Food and Beverage - Incorporating unique and unconventional flavors into traditional dishes to create novel food experiences and attract customer attention.