You may have never linked the two together before, but these Tabard Mosquito Repellant print ads make a good point when connecting the blood-sucking bug with vampires.
Created by Volcano advertising agency in Johannesburg, South Africa, the three ads all feature an ominous vampire figure floating above non-suspecting victims while they're sleeping, watching TV and enjoying a camping trip. The ads appear in black and white to complete the overall villainous effect of the campaign. No one likes getting bit, and that's exactly what this campaign has managed to capture.
Summer's higher temperatures always bring out unwanted bugs and flies, and these Tabard Mosquito Repellant ads offer a helpful reminder of just how scary they can be.
Villainous Vampiric Ads
This Tabard Mosquito Repellant Campaign Features Serious Blood Suckers
Trend Themes
1. Mosquito Repellant Print Ads - Opportunity for innovative print ads that creatively highlight the benefits of mosquito repellants.
2. Associative Advertising - Opportunity to connect two unrelated concepts to create more memorable advertising campaigns.
3. Ominous Ads - Opportunity for creating impactful ads that evoke negative emotions to promote a positive message.
Industry Implications
1. Advertising - Advertising agencies can create unique ad campaigns that connect unrelated concepts and evoke negative emotions in consumers.
2. Home Remedies - Companies producing mosquito and insect repellants can use associative advertising to differentiate themselves from competitors and highlight the dangers of insect bites.
3. Outdoor and Camping Equipment - Companies involved in outdoor and camping equipment can partner with mosquito repellent companies to offer a complete package and create a compelling campaign.