To promote the upcoming 10-part horror series Grotesquerie, FX will compose the first-ever Symphony of Screams by harvesting piercing cries from fans.
The first scream chambers launched in select United States cities just in time for Friday the 13th and participants were invited to go inside and scream as loud as they wanted. Since not everyone will be able to make it in person, FX is also calling on fans with a nationwide online "call-to-scream" so that they can upload their screams to Instagram and TikTok for a chance to be featured in the Symphony of Screams, which will be released before the premiere.
Grotesquerie, which comes to FX on September 25th, comes from Ryan Murphy and stars Niecy Nash-Betts, Micaela Diamond, Courtney B. Vance and Travis Kelce.
Fan Scream Symphonies
FX's Symphony of Screams Captures Real Screams to Promote Grotesquerie
Trend Themes
1. Fan-generated Content Campaigns - This trend leverages user-generated multimedia content, letting fans play an active role in marketing.
2. Immersive Brand Experiences - By creating in-person experiences like scream chambers, brands can foster deeper engagement and connection with their audience.
3. Cross-platform Promotional Strategies - Utilizing social media like Instagram and TikTok for extended reach presents new possibilities for audience interaction and content sharing.
Industry Implications
1. Entertainment - The entertainment industry can innovate marketing strategies by incorporating fan-generated content into promotional materials.
2. Event Marketing - Event marketing firms can benefit from creating unique, participatory experiences that attract public and media attention.
3. Social Media Platforms - Social media platforms have the opportunity to support new forms of user engagement and content creation that tie into broader marketing campaigns.