Corona's Feliz Navidad holiday collection shares fun and festive gifts like holiday sweaters, stockings, cardigans and even a pair of Corona Hard Seltzer Swoveralls. The Corona Hard Seltzer Swoveralls, which promise to be the most comfortable piece in the collection, are a pair of overalls that are made out of soft materials.
The brand is giving away items in the collection for free, for a limited time, although coveted items like onesies, steins and beverage cozies can also be purchased.
If 2020 was the year everyone wore loungewear in quarantine, 2021 became the year people found ways to wear loungewear outside of the home. Styles like sweatshirts and sweatpants have gotten a big boost over the last few years, emphasizing a desire for comfort and utility.
Branded Sweatpant Overalls
The Corona Hard Seltzer Swoveralls are Comfortable and Festive
Trend Themes
1. Festive Loungewear - Brands can innovate by creating festive and comfortable loungewear collections for holidays and special occasions.
2. Multi-use Clothing - Brands can capitalize on the trend of wearing loungewear outside the home by creating versatile and functional clothing pieces.
3. Limited-time Promotions - Brands can create excitement and drive sales by offering limited-time promotions for coveted items in a collection.
Industry Implications
1. Apparel - Apparel brands can create new collections of festive loungewear and multi-use clothing pieces.
2. Alcohol - Alcohol brands can leverage the trend of festive and comfortable clothing by creating merchandise collections for holiday promotions.
3. Retail - Retailers can take advantage of limited-time promotions for popular items in a collection to increase foot traffic and sales.