People in NYC will soon have the chance to get a taste of one of the best-selling chocolate bars in Europe at the Kinder Bueno Sweeteasy—a unique pop-up experience inspired by speakeasies. In November, the pop-up will be introducing the surprising and delightful flavors of the Kinder Bueno through a series of rooms that pick apart each of its layers and core ingredients—milk chocolate, crispy wafer, creamy hazelnut filling and a drizzle of dark chocolate.
Inviting people to explore and discover, the Sweeteasy will include plenty of fun things to discover, like secret doors and a Kinder Bueno vault.
While the chocolate bar has been a favorite to many around the world, consumers in the United States will soon have the chance to get the first taste of the Kinder Bueno bar itself through an exclusive interactive experience.
Branded Chocolate Speakeasies
Kinder Bueno's "Sweeteasy" Pop-Up Shares a Taste of Chocolate
Trend Themes
1. Branded Experience - Branded Chocolate Speakeasies like Kinder Bueno's Sweeteasy offer immersive experiences for consumers to engage with a brand's product.
2. Pop-up Shops - Kinder Bueno's Sweeteasy demonstrates the growing popularity of Pop-Up Shops to create buzz and drive sales for products.
3. Secret/hidden Spaces - The use of secret doors and hidden spaces in the Sweeteasy by Kinder Bueno is an innovative way to add an element of surprise and delight for visitors.
Industry Implications
1. Food & Beverage - Branded Chocolate Speakeasies like Kinder Bueno's Sweeteasy offer disruptive innovation opportunities for the Food & Beverage industry to create immersive experiences and build brand loyalty.
2. Retail - The growing popularity of Pop-Up Shops like Kinder Bueno's Sweeteasy presents disruptive innovation opportunities for the Retail industry to experiment with new and innovative ways to engage with consumers.
3. Hospitality - The use of secret doors and hidden spaces in experiences like Kinder Bueno's Sweeteasy presents disruptive innovation opportunities for the Hospitality industry to create unique and memorable experiences for guests.