Smashburger is bringing the heat this fall with the launch of its new Sweet Thai Chili Wings.
Released just in time for football season – aka chicken wing season – the new offering as an Asian-inspired twist to the popular chicken dish. Each serving of the new Sweet Thai Chili Wings starts with six jumbo, bone-in wings, all tossed in a garlicky Sweet Thai Chili sauce. As the brand puts it: "Sweet Thai Chili Wings hit all the best flavor notes - sweet & tangy on the front yet, but kick up some heat on the back end." And just like Smashburger's other wings, the chicken is all-natural, sourced from the U.S., and completely free of hormones and steroids.
Thai Chili Chicken Wings
Smashburger just added cravable new Sweet Thai Chili Wings
Trend Themes
1. Asian-inspired Chicken Wings - The rise of Asian-inspired chicken wings presents an opportunity for restaurants to tap into the growing demand for unique and globally inspired flavors.
2. Gourmet Wing Sauces - The introduction of unique and flavorful wing sauces, such as the Sweet Thai Chili sauce, allows restaurants to differentiate themselves and attract customers seeking more adventurous culinary experiences.
3. Natural and Hormone-free Chicken - The increasing preference for natural and hormone-free chicken provides an opportunity for restaurants to cater to health-conscious consumers and promote their ethical sourcing practices.
Industry Implications
1. Restaurant Industry - The popularity of innovative chicken wing flavors like Sweet Thai Chili presents opportunities for restaurants to capitalize on the growing consumer interest in unique and globally inspired menu items.
2. Condiment Industry - The demand for flavorful and diverse wing sauces like Sweet Thai Chili opens up possibilities in the condiment industry for creating and marketing unique sauce offerings.
3. Poultry Industry - The trend towards natural and hormone-free chicken emphasizes the need for poultry producers to adapt their sourcing and production methods to meet the increasing consumer demand for ethical and healthier food options.