The Stewart's Shops 'Sweet Return to Normal' ice cream is being launched by the brand as a celebratory frozen treat that marks the transition from spring to summer as COVID-19 restrictions continue to be eased across the US.
The ice cream features a base of vanilla ice cream that's infused with cookie dough pieces, brownie and a swirl of fudge, which makes it something of a frozen baked good indulgence. The ice cream was launched by the brand on May 31, 2021 and is available at the cone counter for a limited time only.
President Gary Dake spoke on the new Stewart's Shops 'Sweet Return to Normal' ice cream saying, "I think we can all agree, COVID-19 has taken a toll on everyone in some way. As we carefully reopen, summer plans now include more travel, events and of course — ice cream. We all crave a return to normal, and this ice cream flavor is dedicated to just that."
Normalcy Celebrating Ice Creams
The Stewart's Shops 'Sweet Return to Normal' Ice Cream is Tasty
Trend Themes
1. Celebration Ice Creams - As the world returns to normal, there is a growing demand for celebratory ice cream flavors to mark the transition.
2. Indulgent Dessert Treats - Ice cream flavors infused with the taste of baked goods, such as cookie dough and brownies, are becoming increasingly popular among consumers.
3. Limited Time Offers - Short-term availability of seasonal flavors creates excitement and urgency among ice cream lovers.
Industry Implications
1. Food and Beverage - As the demand for indulgent ice cream flavors increases, the food and beverage industry can capitalize on the trend by developing and launching unique and exciting flavors.
2. Retail - The popularity of limited-time or seasonal ice cream flavors can be leveraged by retail stores to attract more customers to their brick-and-mortar or online locations.
3. Entertainment and Events - Ice cream can serve as a celebratory food item at events and gatherings as people return to socializing after a period of isolation.