In celebration of the first anniversary of Chengdu IFS, artists Craig & Karl came together to create the Sweet as One installation in China. The art piece involved creating a carpet in the city in front of the flagship store with thousands of colorful candies. As well as being a colorful mosaic of candy, the artists arranged shapes like patterns and panda faces within the art piece.
After this amazing concept was dreamed up by Craig & Karl, in order to come to life, the installation took over 2,000 volunteers to assemble over the course of five days. After the public installation has been appreciated, the wrapped candies will be donated to underprivileged children alongside lunches provided through Chengdu IFS.
Candy-Covered Streets
China's Sweet as One Installation is Made of 13 Tons of Wrapped Candy
Trend Themes
1. Artistic Installations - Creating large-scale art installations with unconventional materials like candy presents disruptive innovation opportunities for experiential marketing and public art.
2. Collaborative Projects - Engaging volunteers and communities in the creation process of large-scale installations can lead to innovative ways of bringing people together and fostering a sense of unity.
3. Sustainable Art - Repurposing materials, like donated candies, in art installations not only reduces waste but also provides opportunities for socially responsible and environmentally friendly projects.
Industry Implications
1. Experiential Marketing - Creating immersive installations with unique materials can enhance brand experiences and engage audiences in memorable ways, opening up new possibilities for experiential marketing.
2. Community Engagement - Involving volunteers and local communities in installation projects can foster community spirit, drive social impact initiatives, and strengthen brand-community relationships.
3. Sustainable Development - Repurposing materials in art projects aligns with sustainable development goals, offering opportunities for businesses to participate in social and environmental initiatives.