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Lay's is Sharing a "Marry Me" Meal Recipe Using Its Sweet and Spicy Chips

To debut its all-new sweet and spicy chips, Lay's is teaming up with reality TV stars Cameron Hamilton and Lauren Speed-Hamilton to put a fresh spin on the couple's "Marry Me" meal. Tapping into the virality of meals that claim to be so good, the preparer might get proposed to, this recipe uses Lay's Sweet & Spicy Honey flavored chips as the main ingredient.

Lay’s Swicy Chicken Tenders, created by Cameron Hamilton and Lauren Speed-Hamilton, calls for a few kitchen staples and savory seasonings, and they're served with a mayo-based dipping sauce that can be spiked with cayenne to taste.

For a limited time, Lay's and the Hamiltons are inviting Swicy couples across the nation to share their own #SwicyMarryMeMeal for a chance to win $1,000 for the ultimate date night.
Trend Themes
1. Culinary Brand Collaborations - Exploring partnerships between food brands and influencers for unique recipes using branded products.
2. Viral Meal Experiences - Creating dishes with an element of surprise that engage consumers through social media trends.
3. Personalized Recipe Competitions - Encouraging consumer participation in recipe contests for creating customized, brand-inspired dishes.
Industry Implications
1. Food & Beverage - Innovating in the food sector through collaborative culinary campaigns that drive consumer engagement.
2. Social Media Marketing - Exploring opportunities in digital platforms to create interactive and shareable culinary experiences.
3. Cooking Competitions - Leveraging competitive cooking events to showcase brand partnerships and inspire consumer creativity.

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