Cursing Child Commercials

'Swearing Kids' Urges Parents to Buy a Smart Car So Kids Don't Curse

Smart's 'Swearing Kids' ad suggests that when you drive the wrong car, you teach kids the wrong words, in the same way that bad behavior from parents will be imitated by a child.

The smart urban 'forfour' model is advertised in this commercial, using a series of kids who are using the most profane words as taught by their parents.

Just as a bunch of swearing kids were the stars of this Smart Car ad, FCKH8 made waves last year with its 'F-Bombs for Feminism' ads, starring girls dressed up as princesses and cursing. Although some argue that this style of advertising compromises company beliefs and values for the purposes of making a sale, there's no denying that these ads get people to watch them.
Trend Themes
1. Provocative Commercials - Creating bold and controversial advertising campaigns that grab the viewer's attention by pushing social norms and triggering emotions.
2. Innovative Marketing - Developing unconventional campaigns that generate buzz and create a memorable experience for the audience, such as using shock value and humor to promote a product.
3. Family-friendly Products - Creating products marketed towards families with children that promote positive values and behaviors, such as safe driving and respectful language.
Industry Implications
1. Automotive - Using creative and memorable advertising campaigns to promote safer driving and the features of vehicles designed for urban areas.
2. Marketing and Advertising - Expanding the boundaries of traditional advertising and exploring new avenues for capturing the attention of consumers, such as social media and viral campaigns.
3. Parenting and Child Development - Developing tools and strategies to teach parents how to model appropriate behavior for their children, including the importance of safe driving and respectful language.

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