Smart's 'Swearing Kids' ad suggests that when you drive the wrong car, you teach kids the wrong words, in the same way that bad behavior from parents will be imitated by a child.
The smart urban 'forfour' model is advertised in this commercial, using a series of kids who are using the most profane words as taught by their parents.
Just as a bunch of swearing kids were the stars of this Smart Car ad, FCKH8 made waves last year with its 'F-Bombs for Feminism' ads, starring girls dressed up as princesses and cursing. Although some argue that this style of advertising compromises company beliefs and values for the purposes of making a sale, there's no denying that these ads get people to watch them.
Cursing Child Commercials
'Swearing Kids' Urges Parents to Buy a Smart Car So Kids Don't Curse
Trend Themes
1. Provocative Commercials - Creating bold and controversial advertising campaigns that grab the viewer's attention by pushing social norms and triggering emotions.
2. Innovative Marketing - Developing unconventional campaigns that generate buzz and create a memorable experience for the audience, such as using shock value and humor to promote a product.
3. Family-friendly Products - Creating products marketed towards families with children that promote positive values and behaviors, such as safe driving and respectful language.
Industry Implications
1. Automotive - Using creative and memorable advertising campaigns to promote safer driving and the features of vehicles designed for urban areas.
2. Marketing and Advertising - Expanding the boundaries of traditional advertising and exploring new avenues for capturing the attention of consumers, such as social media and viral campaigns.
3. Parenting and Child Development - Developing tools and strategies to teach parents how to model appropriate behavior for their children, including the importance of safe driving and respectful language.