In collaboration with sustainable apparel manufacturer Amour Vert, Blake Lively designed an exclusive collection for fashion retailer Preserve.
One standout piece from the collection is a 100% silk dress that Lively has been pumping up on social media. From the wrap up top to the printed skirt on bottom and the recycled polyester crepe that lines the inside of the dress, Amour Vert expresses its zero waste design philosophy. Although the dress seems like a splurge at $230, it's an investment piece for your wardrobe just as much as it one for the environment.
Now that Lively has been able to add "designer" to her resume, she states that she may even launch her own fashion line one day.
Eco Celebrity Dresses
Blake Lively, Preserve & Amour Vert Create a Sustainable Apparel Collection
Trend Themes
1. Sustainable Apparel - Collaboration between eco-conscious celebrities and apparel brands to create sustainable clothing collections.
2. Zero Waste Design - Apparel manufacturers implementing zero waste design philosophy by using recycled materials and reducing waste in production.
3. Celebrity Designers - Celebrities entering the fashion industry and launching their own sustainable fashion lines.
Industry Implications
1. Fashion - Fashion industry, particularly sustainable apparel manufacturers and retailers, can benefit from partnering with eco-conscious celebrities for clothing collections.
2. Manufacturing - Apparel manufacturers can incorporate zero waste design philosophy and utilize recycled materials to reduce waste and create sustainable clothing.
3. Entertainment - Celebrities can disrupt the fashion industry by launching their own sustainable fashion lines and promoting eco-conscious clothing choices to their fans.